| serial | series | episode |
| viewing figures/TV ratings | viewer | station |
| to receive | channel | aerial |
| dish | to broadcast | to cover |
| coverage | presenter | footage |
| to advertise | advertisement / ad/advert | commercl |
| advertising agency | campaign | to launch |
| to meet expectations | to fall short of | to ban |
| verbod | standard |
| aflevering | reeks | serie (doorlopend verhaal) |
| zender | kijker | kijkcijfers |
| antenne | kanaal | ontvangen |
| verslaan/een verslag maken van | uitzenden | schotelantenne |
| filmfragment | presentator | verslaggeving |
| reclamespot | advertentie | adverteren |
| lanceren | campagne | reclamebureau |
| verbieden | niet voldoen aan | aan de verwachtingen voldoen |
| norm | verbod |